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Wellness Center Owner Capitalizes on Sleep

By: Abby Penning
Posted: January 30, 2009, from the February 2009 issue of Skin Inc. magazine.

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These achievements haven’t dulled Ronco’s desire to keep Yelo expanding, however. He is planning the launch of a second location in Hong Kong in 2009, and intends to keep the line growing worldwide, envisioning YeloCabs in airports, train stations, malls and other highly trafficked areas in urban centers around the globe. He also is interested in technological movements within the wellness industry and is working to include more detoxification and nutrient-based health to Yelo’s offerings.

But it’s the basic principle of sleep that helped get him where he is today. “It’s crazy how simple the solution was,” Ronco enthuses. “People think, ‘Napping is something I did when I was 5, and maybe when I was 20 when I was a student,’ and they stop because it’s something culturally frowned upon. But my goal was to get people out of that unhealthy chemical cycle, and now I have 5,100 clients who are addicted to the sleep they get at Yelo.”