Quality sleep is essential to healthy living, something Nicolas Ronco, the founder and CEO of Yelo, a wellness center in New York based on the rejuvenating effects of rest, knows well.
Growing up in Tunisia and France, going to school in Paris, then moving to New York to get his master’s degree in business from the City University of New York, Ronco always had an interest in health and wellness. It wasn’t until he was in the midst of a career in marketing, however, that he realized how rest could be brought into people’s lives as a treatment.
“I started from a completely outside view—I’m not from the spa industry,” says Ronco, who worked in marketing, sales and business development for the music and publishing industries before opening Yelo. “My first job after getting my MBA was working for Time Warner, and I travelled to industry business units in Asia and Australia and would get crazy jet lag.”