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For some people, it seems success is just in their destiny. Elina Fedotova, owner of Elina Advanced Skin Care, with locations in Kalamazoo, Michigan, and Chicago, and founder and formulator of the Elina Elite Organic Skin Care Collection, is one of these people. “I never really have written a business plan,” she says. “I just had it in my vision, and I feel like I was guided throughout my whole business career.”
Growing up in Russia, Fedotova learned the link between beauty and wellness at a center of natural healing in Moscow. “I am a trained cosmetic chemist in Russia, and homeopathic medicine and herbology are widely accepted there as a part of the conventional approach,” she says. With a background that already included a knowledge and passion for natural skin care, Fedotova brought her unique vision to the United States, moving to Midland, Texas in 1991, then to Hattiesburg, Mississippi in 1993.
During her first few years in the states, Fedotova was focused on being a mother, not on her skin care career. But little by little, she began to reignite her passion. After obtaining her American esthetic license in 1995, she worked for a plastic surgeon, treating post-operative patients, and soon realized she wanted to get back to her naturalistic, herbal roots.
So when her husband, professor of music and renowned viola player Igor Fedotova, got a job at Western Michigan University in Kalamazoo, Michigan, she saw her chance, as well. Upon moving to Michigan in 1998, Fedotova created a line of organic products, and then started offering services to clients at Elina Advanced Skin Care. “I opened a very small practice,” she says. “I was the only person who worked there, doing the facials and making the products.”
However, the business didn’t stay little for long. Following her holistic path and getting involved with her clients, Fedotova soon discovered her treatments offered something many people seemed to be lacking. “I want to deliver very personalized, individual skin care treatments that enhance not only beauty, but health as well. I don’t believe they are separate,” Fedotova says. “Beauty is not just skin deep; if someone is stressed, unhappy or insecure, she can’t feel beautiful. Plastic surgery won’t make people happier because it’s just an alteration of appearance. Only by working with a person using a holistic approach of body, mind and spirit can we bring a real, visible result.”