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School President Guides the Future of the Industry

By: Emily Keats
Posted: August 22, 2008, from the September 2008 issue of Skin Inc. magazine.
Deedee Crossett photo

Deedee Crossett, president, San Francisco Institute of Esthetics and Cosmetology

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As for future plans, Crossett plans to open a second institute in New York, likely by the fall of 2010. “Having the two locations will be a really great opportunity to connect the two coasts,” she notes. A long-term goal is to open a hands-on skin bar where clients can interact with products. “We want to create an environment like what you would have if you were at a bar—instead of ordering a cocktail, you would order a treatment or have the opportunity to try something yourself.

“We’ve got so many killer graduates out there,” continues Crossett. “I like the idea of having a business somewhere so we can stay connected.”

Crossett notes her road to success was a hectic one with many sleepless nights. “Usually, whenever the crazy stuff happens it always works out in a weird way,” she says. “You needed the mishap in order to get to something else.”

It’s fair to say this ambitious beauty leader has proven her devotion to the industry and has inspired many to pursue their goals in esthetics. Her energetic personality and desire to send highly trained graduates into the spa world foreshadow her positive future. And as she takes a moment to reflect on her path to success, she says she would only do one thing differently: Get more sleep!