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School President Guides the Future of the Industry

By: Emily Keats
Posted: August 22, 2008, from the September 2008 issue of Skin Inc. magazine.
Deedee Crossett photo

Deedee Crossett, president, San Francisco Institute of Esthetics and Cosmetology

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Crossett’s mom played a large role in encouraging her endeavors, and, within the esthetic world, she draws inspiration from Derma-logica founder Jane Wurwand,ingredient guru and YG Laboratories’ Rebecca James Gadberry and Repêchage founder Lydia Sarfati.

Crossett strives to keep the atmosphere at SFIEC very professional. Her team consists of a solid group of esthetic learning leaders—a few of which are graduates of the program who have returned to teach.

When asked what aspect of her job she finds most rewarding, Crossett says, “Watching women become empowered to financially take care of themselves, and start their own businesses. I don’t want to run into a student at a bar and have them ask me my drink order; I like to run into them at a coffee shop and have them tell me they’re on the way to an advanced training class,” says Crossett.

She hopes to see more diversity among estheticians. “I would love to see more women of color get into skin care, and more estheticians practice continuing education,” Crossett says.

This esthetic go-getter thinks more people are entering the beauty business as a second or third career, coming from backgrounds in marketing, nursing and even the culinary world. “It inspires me because it’s going to shake up our industry and bring more knowledge,” she states.