Sign in

School President Guides the Future of the Industry

September 2008 issue of Skin Inc. magazine
Deedee Crossett photo

Deedee Crossett, president, San Francisco Institute of Esthetics and Cosmetology

Featured Products

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

She has a background in sports marketing, once worked as a promotions director for thoroughbred horses and claims she is not a touchy-feely person. These things considered, it may be hard to believe Deedee Crossett is now a licensed esthetician and founder of the San Francisco Institute of Esthetics and Cosmetology (SFIEC), which recently celebrated its six-year anniversary.

After graduating from Washington State University in Pullman, Washington, with a degree in communications and emphasis in public relations, Crossett spent approximately eight years working in marketing and sales promotions for both public and venture-backed companies, including a position at Kinko’s, now a division of FedEx. While at Kinko’s, the company transferred her to San Francisco, a move that led to her enrollment in beauty school and transition to a career in the spa industry.

Although she was making great money in the corporate world, Crossett says she couldn’t have cared less. She’d always wanted to find a career that she felt passionately about; one that would allow her to wake up every morning excited about going to work. “I’ve always been inspired by the Mary Kay story or Mrs. Fields Cookies story,” Crossett says. “Like many estheticians, I didn’t have great skin growing up, so I was encouraged to get in it for that reason, too.”

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

Related Content

 

Skip

Welcome to the new SkinInc.com!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New SkinInc.com!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!