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Russian-born Spa Owner Finds Success in Philly
By: Emily Keats
Posted: July 23, 2008, from the August 2008 issue of Skin Inc. magazine.
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“My goal is to incorporate beauty and health services to make people feel good about themselves by improving their appearance,” she says. Additionally, she aims to educate her employees about how they can make clients feel more comfortable in their own skin.
Located on the ever-bustling Walnut Street, the spa features body treatments, waxing, makeup applications, nail care, facials, electrolysis, massage therapy and numerous specialty treatments. The Body Klinic also offers a mobile spa, featuring team members who travel to clients’ homes or offices to perform services, such as full body massages, chair massages or foot reflexology.
When asked about the challenges she’s faced as a spa owner, Brodsky says one difficult aspect is maintaining a solid employee base that is capable of providing every client with a beautiful, calm experience. She also explains that constantly upgrading products and services requires a lot of attention because she tries to deliver the best options to her target audience of upscale Philadelphians. “You have to constantly be in the public eye to create that,” Brodsky says. Her clients range in age from 21–50, and her younger customers include some college students.
To help market her products and her services, Brodsky uses her Web site to generate business. She wants her site to be visible to many types of people—travelers passing through the area or someone simply looking for a relaxing spa experience.
In a recent New York Times article, Brodsky was featured for her unique Web presence, and how it’s made her a more successful small-business owner. According to the article, about two years ago, a college student walked into her spa and offered to revamp her Web site to generate more business. The agreement was that if the site brought Brodsky more business, the student would receive more money—and he most certainly did.