Daired Ogle’s beauty career spans more than four decades. The Texas native began working as a hairdresser in the 1960s at Stripling & Cox department store. Opening his first salon in 1978, he billed the facility as Daired’s Hair • Face and focused on healthy skin care to showcase the salon’s makeup designs. “From the beginning, I simply wanted to see unblemished, beautiful, healthy skin on my clients,” he recalls.
In 1984, the salon moved to a new location and incorporated a small day spa area comprised of five treatment rooms where facials were administered. During this time, Ogle also owned a seven-store video-rental chain, but sold it to Blockbuster, Inc. in 1996 to concentrate solely on the skin care industry.
In returning his sole focus to the salon, Ogle found a less-than-professional environment. He began by requiring drug testing and implementing an apprenticeship called the New Talent Program for his employees. “It’s very necessary to give someone coming out of school an introduction to our culture and a place to learn,” Ogle says. “The New Talent Program is three to five months of training where employees can begin working on clients and learn from mentors.” Today, Ogle continues to implement his training program.