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Spa Owner Embraces and Capitalizes on Differences

Cathy Christensen May 2006 issue of Skin Inc. magazine

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“When life gives you lemons, you make lemonade,” says Marc Winer, owner of Marc Edward Skin Care in West Hollywood, California, in reference to a turning point in his career. After being turned down for a job—his first interview out of cosmetology school—Winer took the criticism that they offered and, instead of sulking, transformed it into a mantra. “At this upscale Santa Monica spa, they said they liked me, but that I was too clinical,” he recalls. At that moment, Winer decided to become one of the best advanced clinical estheticians he could become. “I wasn’t going to fight it,” he says.

A former actor and a fitness trainer in Los Angeles, Winer experienced a serious arm injury while lifting weights. During his rehabilitation, a friend, who also was the owner of a skin care salon, planted the seed in his mind to obtain an esthetic license.

Because of his dedication to helping people, Winer decided to attend esthetic school. “I had an excellent teacher—Miss Lina. She was tough and made some of the students cry. She never gave compliments, but pulled me aside one day and said that I was going to be very successful in the industry. I always remember those words,” he says.

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