There is never a day that passes when I don’t learn something new from someone involved in this industry. Recently, I had the honor of sitting down with Horst Rechelbacher, self-proclaimed “eco-preneur,” and founder of both Aveda and Intelligent Nutrients. The story he told was fascinating, as is his philosophy on life.
I asked him to explain his path to success, which began with his apprenticeship in Austria at age 14. His journey took him through Italy, England, France, Germany and finally to America in 1964. While in Minneapolis, conducting an educational event, he was involved in a serious car accident that kept him there. The rest is Aveda history. Rechelbacher explains that the company is what it is today “because of the love of doing it. And always reinventing, and being a student to constantly reinvent yourself and learn more about the art of science,” he elaborates.
With today’s current holistic boom, I asked him if he believed that he was ahead of his time with his concepts and philosophies. “I was with the time,” he replies. “I was lucky to have the right teacher at the right moment. This is old stuff. Now it’s just being reinterpreted, almost rediscovered. Plant and flower essences are the chemistry of cosmetics today.”