Open for only six months, Caroline George Skin Care Center has been a dream come true for owner Caroline George. After years of experience in sales, product knowledge training and makeup artistry, she finally rolled up her sleeves and established a spa she could call home.
In a small beautiful building in Madeira, Ohio, George has created a luxurious pampering oasis with only four rooms and 1,000 square feet. Her emphasis on intimacy and one-on-one attention has won over a loyal clientele. “My clients come to me and say, ‘This is what I’ve been looking for in a spa,’ ” says George.
Focusing on personalized customer service is the key to her success, as well as a skill she acquired after working in the beauty field for many years. As a sales manager for Avon, George quickly identified the importance of meeting the needs of her clients. “I found that customer service was a weak area for many in the beauty industry,” she says. “I trained my representatives on how to work with customers and, in turn, increase their profitability.”