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Spa Owner Creates Dream Spa

By: Kate Hamilton
Posted: June 13, 2008, from the September 2006 issue of Skin Inc. magazine.

Open for only six months, Caroline George Skin Care Center has been a dream come true for owner Caroline George. After years of experience in sales, product knowledge training and makeup artistry, she finally rolled up her sleeves and established a spa she could call home.

In a small beautiful building in Madeira, Ohio, George has created a luxurious pampering oasis with only four rooms and 1,000 square feet. Her emphasis on intimacy and one-on-one attention has won over a loyal clientele. “My clients come to me and say, ‘This is what I’ve been looking for in a spa,’ ” says George.

Focusing on personalized customer service is the key to her success, as well as a skill she acquired after working in the beauty field for many years. As a sales manager for Avon, George quickly identified the importance of meeting the needs of her clients. “I found that customer service was a weak area for many in the beauty industry,” she says. “I trained my representatives on how to work with customers and, in turn, increase their profitability.”

After being laid off following 9/11, George suffered a ministroke. “I’m a very healthy person, but freakishly I had a stroke. It’s amazing how the body reacts when there’s so much pressure in life,” she recalls. “The situation has made me a lot more spiritual. I look in the mirror and say, ‘This is great. I’m really lucky.’ ”

When she recovered, George decided that she needed a career shift. “I wanted to work with skin, so I earned my esthetician’s license. Afterward, I worked at Emerge Salon & Spa in Cincinnati, where I was exposed to multiethnic skin care and learned about a variety of women’s esthetic conditions,” she says.