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Karim Orange, Pratima Ayurvedic Skin Care Clinic and Spa, New York
By: Sara Goodman
Posted: June 6, 2008, from the February 2007 issue of Skin Inc. magazine.
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At the same time, Orange was deeply affected by Sept. 11. The native New Yorker’s ex-husband, who remained there with their young daughter, worked in one of the towers but survived the attacks. After her daughter became ill from the smoke and debris from the aftermath, Orange decided to leave the glitz of Hollywood, California. She spent some time at a yoga ashram in upstate New York, then moved to Maryland and took a job at a department store makeup counter. There, she rediscovered her passion for her craft.
“I met amazing people and would give them heartfelt beauty advice. I met women with cancer who would come in every week, as well as stay-at-home moms who had nothing to do but come talk to me. It made me want to explore talking with women from all over,” Orange explains. Because of this, she began reaching out to females from many different situations—senior citizens, women in prison and at-risk teenagers. Orange’s message was the same for all of them: Beauty starts from within.
Her new goal is to gear all of her projects toward the concept of “beauty from the inside out.” Orange is writing a book titled Absolute Beauty. It is a collection of interviews and portraits depicting women and their lives. The purpose of the book is to offer a behind-the-scenes look at the female behind the photograph. “A lot of times you see a beautiful picture but know nothing about that woman,” Orange says. Her book will explore each person’s life story, providing a more complete picture of the individual. She also is launching a Web site, www.beyondfaces.com, to inspire women to live healthy, productive lives.
“I want to be known as the organic celebrity makeup activist,” Orange says. “I want to use my work to empower women in different situations.” For her, the best part about this new path is the joy she sees reflected in the faces of the people with whom she works. According to Orange, “The look in their eyes—it’s wonderful working with women who really appreciate you.”