Erica McDowell has reached the sweet spot of success by not being a jill-of-all-trades. “You cannot be an expert at everything. You need to focus on and market what you’re good at,” says McDowell, who is an esthetician and owner of SKYN Lounge in Louisville, Kentucky.
The 36-year-old self-proclaimed risk-taker decided not to try to do it all. Instead, she defined her originality by creating a concept spa based on her specialty: highly-focused 30-minute skin care treatments that target issues such as brown spots, acne, fine lines and wrinkles.
“I saw that there are a lot of women in the workforce,” says McDowell, who was raised in Louisville. “That’s why I created these 30-minute services that treat these skin concerns that everybody’s telling me about. They don’t cause downtime; you can go back to work.”