Spa manager Pam Karrel is thankful she has found a career path that restores her energy and her soul. “I don’t ever feel drained at work. I have a great passion for this industry, so I enjoy sharing it. I get energy from it, actually,” says Karrel, a nearly 25-year skin care industry veteran who works and lives at the Keltic Lodge Resort and Spa built on the banks of the Middle Head Peninsula overlooking the mountains and the Atlantic Ocean in Nova Scotia. “It’s a calling and a passion that I absolutely was made for.”
Her passion for the industry has generated solid results. The 5,000-square-foot Aveda concept spa at the resort has a treatment-to-retail ratio of 30%, nearing a goal of 40%, and a solid roster of 20% repeat clients—including male clients— even though the hotel and resort industry is typically transient, with an average of 30 clients at the spa per day. Karrel leads a team of eight professionals and inspires them daily to educate themselves and their clients about spa services, such as the Green Science Skin Renewing Treatment and Botanical Skin Resurfacing.
“We encourage our team members to educate clients at the end of the treatment and during the treatment, as well, without it being an overpowering conversation. We have a wonderful line of skin care products—Aveda—and the education to back it up,” Karrel adds.