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East Coast Day Spa Pioneer Enjoys Long-term Success
By: Layla Schlack
Posted: June 1, 2012, from the June 2012 issue of Skin Inc. magazine.
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Baxter’s no-nonsense approach seems to be just the ticket for the city’s busy young executives who want the best treatments without the hard sell. “Every year, we grow about 20%; this is great, especially when you consider New York is a very competitive market,” Baxter says.
That competition is also something she takes in stride. She says it makes her better. Her clients are educated and savvy about the skin care industry—they’ll ask her about new products and treatments, so she has to stay on her toes. Her spa is open seven days a week, and typically all 11 rooms are in full use, so it’s anything but restful for her to make clients feel so relaxed. And although she no longer performs treatments, she enjoys being at the spa for daily management tasks.
“I love being here,” she says. “I feel like a hostess. I constantly oversee that everything is perfect.”
Layla Schlack is a freelance writer from New York who also writes about the local food scene in Brooklyn.