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East Coast Day Spa Pioneer Enjoys Long-term Success

Layla Schlack June 2012 issue of Skin Inc. magazine
D. Baxter

D. Baxter

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As a teenager, Dorit Baxter suffered from cystic acne. To look at her now, in her early 60s, you’d never guess her skin ever looked anything less than flawless and youthful. “When you have oily skin, it ages better,” she says. But certainly, her 32 years in the skin care business played a role. Still, Baxter credits her experience with acne and the esthetician who treated her with sparking her interest in skin care. “She took care of me,” Baxter says. “Not just my skin, but my self-esteem. I used camphor. It’s an ancient remedy.”

Baxter took not only that knowledge, but also that feeling of wanting to help with her when she emigrated from Israel in her early 20s, relocating because of her husband’s job. Although she originally earned her esthetics training and license in Israel, Baxter applied for her New York esthetics license upon her arrival in the United States. A few years later, in 1980, when Baxter opened her skin care clinic on 58th Street in Manhattan, just blocks from her current West 57th Street location, she drew on remedies from her native Israel to help make a name for herself. “The service that put us on the map was the camphor mask,” she says. “Everyone loves our camphor mask.” She also develops products with Dead Sea minerals.

Although Baxter started her business as a skin care clinic, she went on to become a pioneer of the day spa industry, growing from five treatment rooms to 11. This happened during the recession of the late 1980s, when she says that her “yuppy” clients didn’t have as much disposable income to spend on a skin care clinic. At the same time, they were having to forego pricey spa weekends and vacations, but they still wanted to be pampered. Because of this need to provide the spa experience close to home, she created a facility for the city’s harried businesspeople—a place where they could experience a massage, body scrub and facial for $99. It was a hit.

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