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Corrine Passage Bernin Passes Away

Posted: May 18, 2012
Corrine Passage Bernin

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Her passion for children led to her role as the driving force behind “Pivot Point Cares for Kids.” The widely recognized program inaugurated in 1997, has raised more than $1 million for The National Center for Missing and Exploited Children (NCMEC) through nationally-organized Cut-A-Thons performed by Pivot Point beauty students.

On May 4, 2012, the City of Evanston, under a proclamation formally announced by Mayor Elizabeth Tisdahl, declared May 4th Corrine Passage Cares for Kids Day in Evanston. This proclamation recognized Corrine’s fund-raising efforts and dedication to Cares for Kids NCMEC.

“Corrine was extremely proud of her work in the Evanston community and across the country. She was instrumental in creating a company culture where community service is just as much apart of our focus as customer service,” noted Pivot Point CEO, Karen Wilkin-Donachie. “We are dedicated to continue her efforts with the same spirit and tenacity she exemplified for us.”

One of Bernin’s fondest achievements was the recent completion of LEO, a documentary on her father, produced and directed by her husband John. For many years, Corrine encouraged both her husband and father to record the life of the founder of Pivot Point and his passionate contributions to cosmetology education. Since beginning Pivot Point in 1962, more than one million salon professionals have received a Pivot Point education.

The Passage family, including Bernin’s beloved mother Lenie, her brother Robert and the next generation, will ensure that the global Pivot Point Family advances the empowering mission that Leo Passage started 50 years ago and that Corrine Passage continued throughout her life.