"My goal is to care for my clients and Earth, and to have each client leave my business feeling cared for; they aren’t just a number,” explains Sheryl Price, owner of Sheryl’s Skin Therapy Studio in Haddonfield, New Jersey. And having battled with her own feelings of worthlessness and depression, this goal is very personal. “I want women to not feel like I did; I want them to feel confident,” she says.
Initially entering the beauty field with an interest in special effects hair and makeup, Price moved to New York with the intention of taking advantage of the career opportunities available in the city. She received her cosmetology license in 1982 from Robert Fiance Beauty School in New York City. “I was not a college-type person. I needed to work with my hands and be creative and do something good,” she says. After graduating, Price dabbled in hair, although she found the atmosphere wasn’t a good fit for her personality. “I didn’t enjoy hair as much as skin care. The hair industry is very competitive, and I’m not,” she says.
During this time, Price worked to enhance her industry knowledge by attending as many continuing education classes for skin care as possible. Eventually settling into skin care, Price worked for two different salons in New York where she provided skin care and gentle waxing services, featuring low-temperature hard and soft waxes combined with essential oils, and continued to do this for 16 years. But, eight years ago, she knew that it was time for a change. Her brother, with whom she has a close relationship, encouraged Price and her husband to move near her brother’s family, and the idea appealed to Price.