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An Industry of Progress, Part I

By: Mario Montalvo
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.
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The consequence of CIDESCO training was directly responsible for a new phenomena: the belief that the medical community and beauty therapy could coexist, each with their own singular protocols, but with one commonality—to enhance and prolong the results of medical rejuvenation and beauty therapy, and together create professional synergy. The patient reaped the benefits, and parameters, on either side, were rarely breached.

The inclusion of equipment in beauty therapy coalesced easily, as well. Most equipment, such as galvanic, sinusoidal and faradic currents, as well as Tesla high frequency, had long been in use in medical practices, but now these machines were redesigned and modified accordingly for inclusion in an esthetic treatment.

Thus, the previous methods of facials were all but replaced by equipment and amplified procedures that consisted of a new and more refined skin analysis. Skin type identifications and classifications expanded and replaced the one-phase categories of simply normal, oily and dry, morphing into more specific categories, such as oily, alipidic, dehydrated, combination, acneic, sensitive, senescent and more.

Any skin anomalies and their possible origins or causes were addressed and, at the conclusion of the client consultation, a customized treatment protocol and advisable frequency of skin care visits was recommended. More importantly, it was an unwritten law that conditions of a medical nature were never treated by an esthetician. Although estheticians were trained to recognize and identify medical issues as part of their curriculum, if any were found present, the esthetician referred the client to a physician, much as it is today.

When initially introduced in North America, this new treatment was referred to as a European skin treatment, in order to clearly distinguish it from previous or existing “facials,” defined by a generic term, which was used to describe the application of anything to the skin, by literally anyone, trained or untrained.

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