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An Industry of Progress, Part I

By: Mario Montalvo
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.
1920s makeup look

page 5 of 7

The dream of one of its founders, Jacques Poirsons, teacher of esthetics in Paris, became a reality when, in 1957, at the CIDESCO World Congress in Vienna, a standardization of beauty therapy training was established through an educational commission that would award a CIDESCO diploma.

The first accredited CIDESCO schools were appointed in Belgium, Germany and Switzerland. To date, CIDESCO continues to carry the torch of excellence lit by its original founders and holds yearly worldwide congresses, hosted by a member country. There are now multiple CIDESCO schools in the United States that offer the training and the CIDESCO diploma, and their numbers continue to expand. It is hard to imagine where the skin care industry would be today without CIDESCO.

Its formation had a historic impact on the beauty industry worldwide, because the yearly meetings it hosted helped spawn not only new practitioners, but also new companies that collaborated with estheticians and provided them with high-tech skin care products, equipment and state-of-the-art training in their use. It was the age of enlightenment for beauty therapy. Facilities offering these new treatments by the new practitioners became known as “institutes de beauté” and proudly displayed the CIDESCO logo on their doors.

In addition, the estheticiennes, armed with education, new formulations and equipment, shared a common goal: achieving therapeutic effects on the skin that realized visible and tangible results. The traditional facial had crystallized into a skin treatment.

The evolution of the facial

The CIDESCO diplomas became a major detail in this new branch of beauty, and were highly respected and coveted. They provided an almost immediate guarantee of employment, because CIDESCO training was known to be rigorous and thorough, and ensured that the CIDESCO Diplomate was educated in high criteria of face and body care, including electrical modalities, massage, manicure/pedicure, hair removal and makeup.