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An Industry of Progress, Part I

By: Mario Montalvo
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.
1920s makeup look

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Meanwhile, in post-World War II Europe, a renewed focus on rejuvenation and a new audience of emerging beauty therapists called estheticiennes were developing. The renaissance of this new branch of professionals was mainly due to the formation of the first official organization for the industry called Comité International D’esthétique et de Cosmétologie (CIDESCO), which was formed in 1946.

The aims of the group were:

1. To bring members of the profession together in order to pool knowledge and to exchange ideas;

2. To make contact with doctors, surgeons, dermatologists, cosmetic chemists and all other professional people whose work had influence and bearing on the profession of esthetics and cosmetology, and to persuade such professionals that beauty therapy was serious and of great value to the community; and,

3. To establish a sound framework of education in beauty training, to establish examinations and to endeavor to form special schools.