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Native Australian Skin Care Professional Focuses on Education
By: Cathy Christensen
Posted: June 28, 2011, from the July 2011 issue of Skin Inc. magazine.
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“I like being in the treatment room; that’s my biggest enjoyment,” says Bray, who recently became certified in oncology esthetics. “Because I am certified, I work with a lot of people who are going through treatment and who are survivors, or stage-four cancer patients who aren’t yet in hospice. One of my team members is certified in cancer massage, too.” When it came to embracing this new specialty in esthetics, Bray says she recognized the lack of skin knowledge for cancer patients while caring for her sister-in-law who passed away from the disease. “This made me realize there was a big vacuum in a growing area. The medical industry addresses everything except skin, which becomes sensitive and wounds easily,” she says.
Education is not only something that Bray relies on for herself; she also works to educate her clients, using analogies and comparisons to help her clients realize how their skin problems originate and what types of products and treatments they need to help their skin. “We retail through education,” explains Bray, who uses Phytomer and PCA Skin, and says her retail-to-treatment ratio is very high. She works to gradually incorporate a new products into clients’ routines to help them get comfortable with the products, and only offers one additional product recommendation per appointment. “I don’t force product onto people. I do a little sampling, tell stories and give analogies, and make sure they understand. Long ingredient names mean nothing to a person on the street,” she says.
Her ability to teach and relate to clients is not only a skill, it is also something she enjoys doing. And education is something she wants to continue doing and supporting in the professional skin care industry.