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Spa Professional Follows Destiny to Skin Wellness
By: Cathy Christensen
Posted: May 27, 2011, from the June 2011 issue of Skin Inc. magazine.
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Another moneymaker for the spa is retail. Ummelina uses a sliding scale for commission, so if a therapist sells 15% in retail in a month, that person receives 6% of the total it sold. Currently, the staff is at a 20% retail-to-service ratio, using a carefully formulated private label line for back bar and retail.
With a larger focus on marketing, the launch of Ummelina’s new seasonal Desert Water Retreat at a local vineyard and her role on the Washington State Board of Massage, Lawrence has her hands full ... but she has no plans on slowing down. By following her path and opening herself up to growth and a variety of experiences, Lawrence found that life is definitely about the journey; and that journey, so far, has been magical.