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By: Cathy Christensen
Posted: October 27, 2010, from the November 2010 issue of Skin Inc. magazine.
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Despite these challenging economic times, Pappas has an optimistic outlook that includes new treatment offerings and a continued focus on education and training. “I’m a glass-half-full kind of person, and I think you can still do great and creative things in this environment. This month, we’re launching oncology massage. It’s taking an investment in training on the spa’s behalf, however it results in a point of differentiation for us from other spas,” she says. “We’ve done Thai table massage, reflexology ... we’ve tried to do things with our menu to adjust to client needs and reinvent certain things. We’re keeping ourselves fresh even now.”
Along with fostering points of difference on the menu, the Egea philosophy includes a focus on growth from what Pappas calls, “a cerebral perspective,” which includes keeping team members smart and educated. “If we do this, then when people start spending more money on spa, we will be the go-to place for them,” she explains. And with this philosophy, Egea, which means “good health and wellness” in Greek, promises to be providing a breath of fresh air and an invigorating point of view to its community—and the spa industry—for years to come.