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The India Spa Market: Flourishing in the East

By: Kristen Wegrzyn
Posted: October 31, 2013, from the November 2013 issue of Skin Inc. magazine.

page 4 of 6

The fitness and slimming market has grown at a strong rate of nearly 25–30%, and most leading fitness chains have doubled the number of locations.1 Spas are incorporating fitness and slimming treatments and services into their menus to address this robust market. According to Arethna, body polishes, exotic wraps and massages are among the most popular treatments in India spas.

Anti-aging skin care is the second-fastest growing category in the consumer goods sector.1 From 2010–2011, the number of nonsurgical cosmetic treatments has grown more than 100%.1

Strengths

Those in India who are currently in their late-20s and 30s are already inclined to invest in health and wellness solutions. As they age, they will continue to actively seek out ways to maintain their youth and well-being. With the number of people 40-and-over expected to reach 500 million by the year 2025, the anti-aging and rejuvenation market will continue to benefit greatly.1

The vast population growth, along with rising incomes, is a major strength of the industry, says Arethna. The number of working women in India has amazingly doubled in the past five years, and the average monthly income of the urban Indian woman has risen from $72 in 2001 to $152 in 2010.1 It is valuable to note that $1 in the United States is worth 61 Indian Rupees. More women are seeking ways to address the stress of having to balance their work and home lives, which has positively affected the wellness industry.

Arethna adds that with the increase in wellness tourism, India’s cultural history and its brand advantage in wellness helps meets the needs and wants of Western travelers in search of wellness, spiritual and health retreats. India’s Ministry of Tourism has invested in the development of major spiritual tourism destinations, as well as the development of wellness centers.2

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