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The India Spa Market: Flourishing in the East

By: Kristen Wegrzyn
Posted: October 31, 2013, from the November 2013 issue of Skin Inc. magazine.

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According to the PwC/FICCI report: “There exists strong consumer connections with traditional products and services … Consumers trust and believe in the goodness of natural and herbal products and ingredients.” Although traditional products and services have continued to be alluring for the Indian consumer, offerings have begun including modern advancements.

Linda Harding-Bond, founder of Moontide Consulting and award-winning master esthetician, traveled to India to lead retail training for more than 80 skin care professionals at the Oberoi Hotel Group. Harding-Bond explained that Oberoi didn’t just utilize Eastern or Western skin care; instead, it featured a combination of an ayurvedic product line and a European one. Spa menus also feature traditional and modern treatments.

Spa treatment focuses. “The spa and skin care industry has evolved over the recent years and has shown phenomenal growth. Spas in India are now offering extensive service menus with various therapies to indulge and pamper the client, making it possible for the leading skin care brands to enter the market,” explains Arethna. (See Let India Inspire You for ideas on how to incorporate the popular treatments and services from India into your spa menu.)

Traditional Indian services still appeal to Indian clients and tourists alike, and are a major part of spa menus, including ayurveda, which was originally recorded 2,000–4,000 years ago, potentially making it the world’s oldest health care system. Its practices strive to “create harmony between the body, mind and spirit; maintaining this balance prevents illness, treats acute conditions, and contributes to a long and healthy life,” according to the Spas and the Global Wellness Market: Synergies and Opportunities report. Other practices include meditation and yoga, as well as homeopathic and naturopathic treatments.

Although controversial, skin-lightening treatments and products continue to remain popular, due to centuries of women in South Asia being raised to believe fairer complexions are more beautiful, and the maintenance of this belief by the media.4

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