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Hispanic Women Want Beauty Marketers to Speak Their Language

Posted: June 15, 2010

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Latina women are younger than the average U.S. female population, and 62% of the Hispanic female population has yet to enter their peak earning years (35+). As a result, Mintel believes Latina purchasing power is definitely on the rise.

Ahuile will present additional information in a free webinar on June 16 at 2 pm CDT, presenting “Marketing to Today’s Latina.”

LPK Beauty's Liz Grubow and Elle Morris also explore the topic in "The Imperative Relevance of Ethnic Hair Care," featured in GCI magazine's July issue. The article will be available both in print and online.