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International Trends: Spa Growth in Singapore
By Melinda Taschetta-Millane
Posted: June 20, 2007, from the July 2007 issue of Skin Inc. magazine.
page 5 of 6
Whatever Yoga & Healing Space
31 Keong Saik Road
On the Menu: Ashtanga and Hatha Vinyasa yoga, prenatal yoga, children’s yoga, alternative healing methods
Number of treatment rooms: 3, soon to increase to 8
Number of therapists: 12
Signature services: Intimate classes with personalized attention
Because the spa is located at Raffles The Plaza in Singapore and is within the hotel sector, it sees a lot of businessmen as clients—in fact, approximately 45% of its business is from men. This is apparent on the spa menu, which includes such services as Golfer’s Escape and Gentlemen’s Kur, as well as 10 different modalities of massage.
“Not only are we renowned for our exquisite treatments, which integrate holistic healing and therapies inspired by ancient Eastern and Western rituals, our range of private label products and unique spa cuisine also stimulate all the senses,” explains Doris Sinnathurai, manager of RafflesAmrita Spa. “Our proven ability to relax, rejuvenate and revitalize in complete luxury has also been acknowledged by the most demanding critics. Our spa was awarded the titles of Best Hotel Spa and Best Day Spa with a Fitness Programme in Asia during the 2004 Spa Asia Crystal Awards.”
All of the spa’s estheticians are trained at SPAcademy By Raffles International in Singapore. The academy offers a variety of spa training courses for aspiring spa professionals and entrepreneurs as well as existing spa practitioners. It also offers International Therapy Examination Council (ITEC) U.K. and Confederation of International Beauty Therapy and Cosmetology (CIBTAC) U.K. certificate and diploma programs. “Esthetics is very much in the green stage here,” states Sinnathurai. However, she notes that more and more spa schools are opening in the area. “Spa awareness is much more global.”
Red White & Pure. The Red White & Pure flagship in Singapore is amazing. Richard Eu, group chief executive officer of Eu Yan Sang International Limited, is also the founder of Red White & Pure, a new lifestyle brand of spa that recently opened its doors at the übermodern VivoCity shopping mall in Singapore.
Its concept is clever and unique. The 10,300-square-foot location, branded as a lifestyle concept store, offers customers the ultimate wellness experience and is a prototype of the new business concept that will be rolled out globally during the next five years. This new brand was developed specifically to target international markets, including North America, Europe and Australia.
This flagship incorporates wisdom from the East and the sophistication of the West through a fully integrated range of health-focused services that include therapy and treatment facilities, retail galleries, learning venues, and food and beverage options.
“The Red White & Pure brand represents Eu Yan Sang’s consolidation of its core competencies and is our strategic weapon to penetrate the nontraditional markets for TCM (Traditional Chinese Medicine),” says Eu.
Leading the team alongside Eu is Thomas Yasuda, managing director, whose impressive résumé includes Tokyo-based Homeostyle, Inc. and The Body Shop International PLC.
“It has now become mainstream for consumers to focus on sustainable well-being,” Eu explains. “Visits to spas and health farms have become a necessity rather than a luxury. There is an increasing demand for natural and holistic living, across the food and beverage, as well as beauty, industries. This new lifestyle store concept will lead the market in these trends and help customers live better every day.”
St. Gregory Spa. St. Gregory Spa at The Marina Mandarin Singapore debuted in April 2006. The spa combines modern contemporary with tropical and Asian touches, and it is intended for total rejuvenation and indulgence. “St. Gregory Spa does not aim to just pamper and indulge,” says Joyce Vong, lifestyle manager. “With a broad range of products, programs and workshops, the spa sets out to meet the needs of it distinguished clientele with an integrated approach not just toward therapy but also fitness, esthetics and active-aging, guided by the health management principles.”
This tranquil escape offers an integrated range of spa and skin care services that are complemented by seven well-appointed treatment rooms, each with an attached shower. The suite of rooms includes two spacious couple’s treatment suites and one VIP treatment room complete with a whirlpool. These special rooms also have private steam rooms, and for those wanting to detoxify and improve blood circulation, a foot reflexology room is available.
“As one of the pioneers in the industry, St. Gregory was among the first to adopt an integrated approach toward wellness, with its four pillars of therapy, fitness, esthetics and active-aging,” says Wee Wei Ling, chief operating officer of St. Gregory Spa Pte Ltd.. “Now we see many spas in Singapore also moving in the same direction, offering more than just a basic massage or facial. At St. Gregory, we hope to further strengthen our esthetics and active-aging pillars by offering unique and exclusive services such as our TITAN skin-tightening treatments and our brand new ‘ActiVealth’ (Active Health) program.”
Whatever Yoga & Healing Space. This extremely holistic space has been open for three years. It offers classes in a warm and conducive environment and provides personalized attention to those looking for relaxation, peace, wholeness, health and spiritual well-being. This holistic lifestyle center incorporates a new-age bookstore, organic vegetarian café, yoga center, healing space and concept store, housed in two different locations. Later this year, the business will move to new premises and its name will change to Whatever the Yoga & Healing Wellness Spa.
Stella Yfantidis, its founder, previously ran a fertility center in Australia. She worked on introducing yoga and meditation to the practice there and had marginal success, but in 1991 decided to leave Australia for Singapore in search of some spiritual healing. Having Doreen Virtue, PhD, a spiritual clairvoyant, as an inspiration, Yfantidis claims that a lightbulb went off in her head one day, and she decided to give Whatever Yoga & Healing Space a go. She opened the two spaces, across the street from each other, within three months.
Whatever Yoga & Healing Space currently employs 12 practitioners that help with healing. “They are all ‘teachers’ in different forms, including tarot, astrology, hand analysis, clairvoyance and energy healing. They all need to be authentic in order to help heal humanity,” she states.
Yfantidis feels that healing is the direction this industry is heading. “While so many of us city dwellers are placing increased emphasis on our lifestyles and health—a number of us have gym memberships, some schedule sessions of indulgence at the spa, and others visit their doctors periodically—we are still missing a holistic lifestyle center that caters to all aspects of our being,” Yfantidis stresses.