In 2008, I was invited to speak at the SPA Quality and Wellness Forum, held at the Hotel Magellan in Bronisławów, Poland, which is about 100 kilometers from Warsaw. It was an amazing opportunity to become a part of its emerging industry, as well as to get to know some of the wonderful, welcoming people. One traditional Polish saying I learned before my trip is, “A guest in the home is a god in the home,” and that is exactly how I was treated by various hosts during my stay.
It’s funny ... before I was invited to the conference, I’d never really thought about the spa industry in Poland. In fact, many fellow consultants and colleagues were surprised when I told them where I was going. Although the spa and wellness industry is fairly young in Poland and perhaps somewhat unheard of in the United States, it has quickly become an integral part of many hotels and resorts in this country. With a growth rate of approximately 50% in the last year, both new and old hotels alike are adding spa services and programs to their offerings.
“One of the first spas in Poland was the destination spa of Dr Irena Eris in Krynica Górska, Poland, which set a new trend here—combining relaxation with body and soul care,” says Mariola Bojarska-Ferenc, a Polish television host, author and speaker who gives lectures and classes at various spa hotels. “The Dr Eris SPA Hotel became one of the main pillars of this philosophy.”