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Intelligent Spas Releases Fifth Study on Australian Spa Industry

Posted: December 1, 2009

The fifth Spa Benchmark Report on Australia, recently released by research company Intelligent Spas, shows how the country's industry as been affected by the economy, as well as growth areas its experiencing.

Intelligent Spas’ fifth Spa Benchmark Report on the Australian spa market presents an extensive collection of financial statistics, including breakdowns of key performance indicators by day spas, hotel spas and resort spas. The new research found more than 600 spas are operating in Australia and are expected to generate approximately $465 million in revenue during 2009, representing a 17% increase compared to 2008.

Other key findings included:

“Overall, the Australian spa industry continued to grow during the global economic crisis; however, some key performance indicators per spa declined due to the crowded market. Spa owners and managers are currently challenged with increasing visits per spa and these updated statistics will help them identify how to operate more effectively in this competitive market going into 2010” stated Julie Garrow, managing director of independent research company Intelligent Spas.

Karen Goudge, president of the Australasian Spa Association, stated, "The latest Benchmark Report shows how the spa industry continues to change in reference to additional staff being employed and spa treatment requirements. At the Australasian Spa Association, we are happy to inform our members of updated surveys being released by Intelligent Spas as they offer great insight and benefit to our spa industry."