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Kenya's Spa Country
By: Denis Gathanju
Posted: October 26, 2009, from the November 2009 issue of Skin Inc. magazine.
Hot stone massage, as performed at the Sunrise Resort Apartments and Spa in Nyali, is one of the most popular spa treatments in Kenya.
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On average, Kenyan women have been known to spend between U.S. $195–650, or KSh 15,000–50,000, per month to pamper their bodies in the country’s spas and wellness centers. And this is exclusive of other beauty-related expenditures such as makeup, perfumes and hairstyling. The figures are not expected to come down any time soon because of the constant rural-urban migration, which is set to guarantee new recruits in the spas and wellness centers across Nairobi and Mombasa.
A spa future
With the growth of this nation’s middle class, along with its government’s tourism initiatives and the importance of looking good to its up-and-coming young population, it’s clear the spa industry has found a good fit with the country of Kenya.