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New Global Spa Research Shows Benchmarks, Economic Effects
Posted: June 9, 2009
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Other findings from the global survey included:
- The average spa treatment rate achieved by spas globally in 2008 was $90. Europe achieved the highest rate of $111 and Asia-Pacific received the lowest average rate of $77.
- The average size of a spa facility was 8,487 square feet and spas contained nine treatment rooms on average.
- Employees per spa averaged 22.9, with the Americas averaging the most (33.8) and Europe the fewest (13.6).
- 50% of total spa revenue was spent on salaries, bonuses and employee benefits, 9% on operations/maintenance, 4% on marketing and management and 2% on training.
- Across the globe, the day spa guest has become a critical target market for hotel and resort spas with 38% of total spa visits at hotel spas coming from local residents and other tourists not staying at that hotel. In Europe and the Middle East/Africa, just 53% percent of hotel spa visits were from in-house guests.
- The region with the largest percentage of outsourced spas (using a management company) was the Americas at 32%, almost three times higher than the other three regions.
- All regions are expecting decreases in average annual revenue per spa during 2009, however the outlook for 2010 is brighter with all regions expecting growth between 8% and 32%.
Garrow stated, “After eight years conducting spa industry research within the greater Asia Pacific region, we are thrilled to provide global statistics for this very essential industry. This type of business intelligence is ideal for anyone interested to learn more about the spa industry and is a vital reference for those responsible for the operational or financial performance of their spa or spa-related organization.”
Intelligent Spas' Global Spa Benchmark Program is currently underway in more than 60 countries and aims to produce reliable and comparable statistics to help spas maximize their performance, provide business intelligence to assist other organizations to better understand, service and support the spa industry plus generate greater awareness of the spa industry to increase spa visits.
The Global Spa Benchmark Report incorporates a selection of results from Intelligent Spas' Global Spa Benchmark Program. An response of more than 1,270 validated spa businesses contributed to this report. Note: Intelligent Spas does not conduct anonymous surveys. Respondents must identify themselves, comply with Intelligent Spas’ benchmark definition of “spa” and pass numerous screening criteria to qualify. These practices enable high-quality research to be conducted. Intelligent Spas' 100% independence policy ensures all individual survey data submitted by spas is not used for any other purpose whatsoever.