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New Global Spa Research Shows Benchmarks, Economic Effects
Posted: June 9, 2009
Offering a worldwide view of the spa industry, Intelligent Spas has released its first-ever Global Spa Benchmark Report.
Intelligent Spas has published a Global Spa Benchmark Report, which presents a plethora of financial statistics for the global spa industry and includes breakdowns of key performance indicators by region for the Americas, Europe, Middle East/Africa and Asia Pacific.
This statistical report contains more than 1,850 spa industry benchmarks relating to revenue, expenses, visits and employment, with many topics showing historical data available from 2005 to 2008, plus forecast data for 2009 and 2010. The benchmarks are comparable across the entire spa industry due to the consistent methodology implemented, and the some of the statistics and benchmark ratios featured in the report include:
- treatment room occupancy;
- average treatment rate;
- average revenue per visit;
- revenue per available minute;
- therapist productivity rate;
- repeat visitation rate;
- capture rate of hotel guests;
- breakdown of total revenue, including retail revenue;
- breakdown of total expenses; and
- visitor profiles by gender, age and residence.
The comprehensive report also presents a collection of other spa industry intelligence, including:
- Spa business models describing ownership, business structure, management structures.
- Spa infrastructure covering spa size, space breakdown, treatment rooms and stations, standard support facilities versus water-based support facilities.
- Spa menus such as variety of hydrotherapy and water-based treatments offered and the range of treatments practiced.
- And spa industry trends relating to clients and products.
The research confirmed the spa industry is not immune to the effects of the global financial crisis, with operators receiving 13% less visits in 2008 compared to their original forecasts, although revenue achieved was 8.5% higher than expected. Predictions for 2009 revenue and employment have been revised down by 9.4% and 15% respectively; however the outlook for 2010 is more positive with all major regions predicting increases in average revenue and visits per spa.