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Survey Shows How Beauty Retail Sales Affected in Different Countries

Posted: February 19, 2009

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However, comparing countries revealed different attitudes towards the economic situation.

The countries with the most established cosmetics markets, such as France, the United States and the United Kingdom, were often the most pessimistic. For example, of those surveyed in the United Kingdom, 41% said they were spending less on beauty products while only 2% were upping their expenditure.

Countries that were more optimistic about their spending were either less affected by the financial crisis, like Denmark, or used to high levels of sales growth in recent years, such as Romania and Russia. In Russia, only 7% of respondents said they were reducing beauty spending compared with 24% who said they were stocking up on more cosmetic products. Again, in Denmark 7% said they were spending less while a strong majority of 59% revealed that their cosmetics expenditure remained the same.

CosmeticsDesign-Europe.com, January 14, 2009