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Spa in Sydney; Every Day is a G'day

By: Bryan Durocher
Posted: January 30, 2009, from the February 2009 issue of Skin Inc. magazine.

page 5 of 5

After my treatment, I relaxed in the hydrotherapy whirlpool, where all of the mud was whisked off my skin. I emerged feeling more energized and refreshed than I had since I arrived in Australia.

As for the takeaways, again the two overriding characteristics of my experience at Zen were the high level of expertise and the friendliness of the staff. As in Europe, Australian beauty therapists receive one to two years of training, making them highly skilled and experienced from the start. Additionally, with such training, they’re permitted to do Swedish massage and nails, which increases the productivity of each room.

I made some further inquiries and discovered the therapists are nearly always compensated with salaries and nominal commissions, being guaranteed $600 per week and between 10–15% commission on services. The therapists I met were happy in their positions, passionate about their work and committed to the profession, all of which helped put me at ease and made me feel confident in my treatments. Clearly, cheerful, satisfied staff members immensely help in making the client experience gratifying and pleasant.

Sublime Sydney

Sunny, exuberant, capable and energetic—the Australian spirit is mirrored in the Sydney spa experience. The combination of accessibility, pampering and technical proficiency is a powerful blend, and one that will not only appeal to spa regulars, but to younger and less-seasoned spa clients, as well.

For American spas looking to expand their client base, attract new business and appeal to a younger group of customers, the Aussie attitude is one that’s definitely worth emulating.