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A Global Perspective
By: Abby Penning
Posted: October 17, 2008, from the November 2008 issue of Skin Inc. magazine.
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However, there is still the distinct need and desire for day, resort and destination spa services, Ariss explains. “Depending on what clients want, medical spas don’t always offer the right kinds of treatments. They rely on laboratory-like results, so if someone really wants to get rid of wrinkles or have a more advanced skin treatment, a medical spa might be right for them. But for those who want to relax and rejuvenate, they will probably be looking to frequent a more traditional spa.”
As one of the biggest growing sectors in the spa industry, however, medical spas and the variety of treatments they offer are a market force to watch for years to come.
A sense of independence. All of this growth of medical spas hasn’t only left room for chain spas, though. “I don’t think that’s the way the industry is going at all,” says Ariss. The familiarity and customized offerings only a day spa and its knowledgeable staff can provide remain a key draw for clients. “People are still interested in seeking out something special, and spas are still working to develop their own signature treatments, their own fingerprints,” she says.
Ariss explains that, in order to draw in new clientele and keep it loyal, spas everywhere need to create their own atmosphere. “Spas are really looking to differentiate themselves with a unique offering,” she says. “It’s how they keep people coming back for more.” So developing a distinct style, menu and environment have never been more to a spa’s advantage.
Unmatched service. Of course, nothing can match the satisfaction of an exemplary service performed by a well-trained and well-tempered spa professional. In fact, Ariss still sees quality spa service as one of the essential components of a good spa visit, no matter the global location.