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During the past few years, the spa industry has trult become a global affair. With a growing interest in health and wellness—not to mention beauty—in the rising world population, the spa is one of the first places a growing number of people are turning to for treatments and services aimed at keeping them youthful.
This has fed the boom of day, medical and destination spas throughout the world, as well as a continued interest in traditional skin care and wellness therapies from distant countries, and the rise of the spa experience being an active part of life. Together, these factors have helped the market grow by leaps and bounds.
However, it has also meant an increasing number of influences and trends to follow, more competition within the industry that has grown beyond national borders to include spas from the other side of the world, and an ever-present need for a discerning eye in order to differentiate a fly-by-night fad from something that is truly worthwhile and here to stay.
With a spa business that crosses borders and a background that gives her an international flair all her own, Rima Ariss, managing director with Nufolia, helped sort through the confusing clutter by offering her global view of the world’s spa industry.
Although there are a never-ending number of trends currently affecting the global spa market, Ariss shares some of the issues that are making the greatest impacts on the industry.