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All That Glitters in Dubai

By: Melinda Taschetta-Millane
Posted: September 25, 2008, from the October 2008 issue of Skin Inc. magazine.

page 4 of 11

Kempinski Hotel Mall of the Emirates recognized the scope and potential of ayurveda and chose Softouch as its ayurvedic ambassador. The literal meaning of the word ayurveda is “the science of life,” and ayurveda is considered a science dealing with treatment of some diseases, as well as a complete way of life. It draws its concepts and practices from vedas, or ancient scriptures.

Ayurveda is an integral part of lifestyle and culture within Softouch, and it is the nucleus of the spa, complemented by a luxurious blend of exotic treatments from around the world. Softouch functions as a medical spa, operated under the full-time supervision of Shyam, who integrates spa services, as well as traditional and alternative therapies, and all treatments are tailor-made, customizing each service and product selection.

Softouch defines health as purity of the body, mind and soul. “We are one of the first organizations that started the concept of ayurvedic spas into super luxury hotels, offering the pure and real ayurveda from the land of its origin, Kerala,” says Shyam. “Softouch ayurveda centers are graded as among the best in India. There are more than 20 qualified and well-trained ayurvedic doctors in Softouch’s expert panel supported by more than 100 trained ayurvedic therapists. Our research and development wing is in the process of more scientific research in cultivation and standardization of herbs and in the procedure of developing quality ayurvedic products.”

The spa has six treatment rooms, including two couples rooms and a relaxation area. In addition, it also offers a spa butler service, where therapists go to guests’ rooms for private services, an option found to be very popular with the Arabic clientele.

Of course, ayurveda is nothing new to the Arab culture. Many people from the Gulf area even visit ayurvedic hospitals in Kerala for curative purpose, according to Shyam. “The UAE Ministry of Health has commenced a wing of traditional, complementary and alternative medicine as a result of increasing interest and demand from the public for ayurveda and other alternative therapies,” he explains. “It has become increasingly clear, both to the medical establishment and to the general public in UAE, that complementary forms of medicine and therapies contribute to the health care system. It has also become obvious that no one system of medicine has the complete answer to all our health care requirements. We need to be aware of the value and efficacy of the various types of treatments, be they conventional or those that we have come to know as ‘alternative’ or ‘complementary.’