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New Intelligent Spa Reports Show Industry Benchmarks

Posted: July 24, 2008

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* Total spa industry visits and employment were highest in Thailand.

The countries that achieved the highest benchmark for other key performance indicators included the United Arab Emirates in the “Revenue per Spa” category, New Zealand in the “Revenue per Square Metre” category, Australia in the “Spend per Visitor” category, China in “Size of Spa (Indoor Space),” the United Arab Emirates in “Number of Treatment Rooms,” Cambodia in “Capture Rate from Accommodation Property,” and the United Arab Emirates in “Forecast Growth Rage of Spa Numbers.”

What is spa benchmarking?

“Spa benchmarking is the process spas use to maximise their business potential by measuring aspects of their spa and comparing these against the industry average” explained Julie Garrow, managing director of the independent research company Intelligent Spas. “Spa benchmarks are also used by other businesses operating in the spa industry to monitor trends and address the product and service needs of spas.”

Spa industry benchmarks: