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The Blossoming of Naturals--Marketing and Statistics

By: Karen A. Newman
Posted: June 17, 2008, from the July 2006 issue of Skin Inc. magazine.

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Japan. Japan has the second-largest skin care market in the world. Nutraceutical beauty beverages also are very popular in the East. One popular nutraceutical drink, Kaigen Fushin-san no Biyo Sogo, has a tag line that reads “Drink to make a beautiful face.”

China. China’s $6.3 billion cosmetic market has averaged 20–25% annual growth during the past five years and is expected to reach $36.2 billion in sales by 2010.

India. Herbal is big in India’s personal care market. Basic products, such as toothpaste and creams, often contain natural ingredients.

Natural success

The key to success lies in recognizing and capitalizing on the growing trend toward inside-out beauty, which profoundly affects consumers of all ages and both genders. The naturals and wellness segment attracts a key clientele that the spa industry increasingly is targeting.