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The Blossoming of Naturals--Marketing and Statistics

Karen A. Newman July 2006 issue of Skin Inc. magazine

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How many of you use natural skin care, hair care or other beauty products? How many of you exercise regularly—yoga included? How many of you consider yourself a tree hugger? Well, you don’t have to be a tree hugger to embrace the natural and wellness trend.


The naturals and wellness trend has gone mainstream. It includes beauty, health and fitness, and is expected to grow into a $1 trillion business by 2010. The natural ingredients segment, targeting women ages 35–55 and baby boomers, is growing with the rise of the wellness trend. Even 20-year-olds who want to postpone the aging process are discovering wellness.

Within the wellness trend, naturals have become a key element in marketing cosmetics and personal care products. Consumers are looking for safe products, and naturals are associated with comfort and quality of life. Few individuals have embraced wellness with such business savvy as Nicholas Perricone, MD. Perricone recently opened his New York wellness center where antioxidant teas, the Perricone anti-aging diet and his line of cosmeceutical skin care products are offered.

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