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The Blossoming of Naturals--Marketing and Statistics

By: Karen A. Newman
Posted: June 17, 2008, from the July 2006 issue of Skin Inc. magazine.

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The spa industry also is accommodating men—its fastest-growing segment—with his-and-her packages, shorter sessions for time-conscious males and retail products designed specifically for men.

Spa retail. Spa retail is becoming an increasingly important distribution channel for beauty products and is expected to reach $700 million in sales by the end of 2005. Natural and wellness products are obvious winners in this sector.

Global markets

Where in the world has the wellness trend caught on? The answer may surprise you.

United States. In the United States, the demand for natural products in cosmetics and personal care is projected to increase 7.5% annually to $1 billion in 2008. The United States experienced the largest number of natural or organic launches in 2004, at 1,022.

Europe. Western Europe is the current leader, based on product sales. Body care is its largest market, at $3.3 billion. Anti-cellulite is its fastest growth market, expanding 112% between 1997 and 2004.