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The Blossoming of Naturals--Marketing and Statistics

By: Karen A. Newman
Posted: June 17, 2008, from the July 2006 issue of Skin Inc. magazine.

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Sun care. A rise in awareness of the sun’s damage is part of the wellness trend and boosted sun care sales to $4.8 billion in 2004.

Nutraceuticals. Wellness also is driving nutraceutical sales. In response to consumers looking to enhance their beauty from the inside out, major manufacturers such as P&G and L’Oréal have launched nutraceutical lines. Also, the industry is experiencing a functional beverage boom. This segment grew by 18% in 2004 and currently is posting $1.8 billion in sales, both in natural and conventional sales channels.

Despite the high growth numbers, 50% of consumers believe that manufacturers’ claims about nutraceuticals are untrustworthy.

Fragrance. Perfumers constantly are experimenting with capturing and blending exotic fragrances. Natural ingredients are excavated worldwide for perfumes such as Prada’s Intense Deluxe Natural Spray and Yves Rocher’s Neonatura Cocoon.

Men’s grooming. It might take time, but even men catch on, and they are catching on to wellness and skin care to the tune of $18 billion annually. Skin care for men is expected to grow 67% to become a $19.5 billion market.