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New Report Released on 2011 U.K. Spa Market: With Exclusive Commentary About How to Translate What's Working for the U.K. to U.S. Spas

Posted: October 18, 2011

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The wellness paradigm is now shaping the entire beauty, personal care and well-being sector. The effect can already be seen in selective beauty channel para-pharmacies and hypermarkets. This shift in consumer behavior is forcing innovation on the beauty market.

The story of massages best explains both the spa trajectory and its potential . Massages are now mainstream, which is a dramatic transformation of what was once an artisan sector. Until recently, they were mainly provided by sole practitioners (alternative health) and viewed as a minority therapy or in some cases with suspicion as “sleaze.” Now massage chains are being rolled out (especially in the United States) such is their demand.

Not surprisingly, there is confidence in the fundamental strength of the sector and its capacity to grow. Spa sales softened in 2010 due to the recession, but the best performers expect a return to double-digit growth rates.

The main factors driving expansion are continuing demand for wellness by the consumer and constant innovation in therapies, treatments and technologies on the part of the spa. Spas are at a very virtuous point of their growth cycle. Increased demand for wellness by spa users drives innovation, which then expands both demand and the consumer base.

Purchase Diagonal Reports full study on the U.K. Spa Market.