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Similar Attitudes Toward Beauty Exist Across Different Latitudes—With Exclusive Commentary About How These Attitudes Can Guide Your Medical Esthetics Business

Posted: May 26, 2011

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Schweickart: "American women are also embracing aging with confidence. In a recent study conducted by Mederma (from Merz Pharmaceuticals), 48% of U.S. women aged 18 and older say they are more confident now than they were 10 years ago, and 66% are satisfied overall with their physical appearance. This mirrors the Face Value Beauty Survey, which found that 70% of women feel more confident as they age and that women draw a connection between beauty, happiness and confidence. About 2 in 3 (68%) women say they feel beautiful and nearly 9 in 10 (89%) feel more beautiful when they are happy. Almost 9 in 10 (89%) women also say they are more confident when they feel beautiful." What is the future of global beauty?

Schweickart: Globally, women are looking for the same things from aesthetic treatments: They are looking to bring out their personal beauty best and are willing to use injectable treatments to do so. Out of the 2,900 women surveyed for the Face Value Beauty Survey, 51% seek out facial injectable treatments to enhance their looks without drastically changing their appearance, and 44% want injections to help them look “radiant and well-rested.” Women are also no longer chasing youth but rather striving to look the best they can at their current age. To clarify, 76% do not mind looking their age, so long as they don’t look older, yet 44% believe it is impossible to age beautifully without using an aesthetic procedure of some kind. In the next few years we expect to see more women moving away from invasive surgical procedures in favor of the more subtle results obtained from noninvasive beauty treatments.