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As women continue to struggle to find themselves inherently beautiful, Mintel finds more of them are seeking images and information about “real women” as part of beauty marketing.
Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.
A recent study by the American Academy of Facial Plastic and Reconstructive Surgery detailed that 58% of members saw an increase in cosmetic surgery or injectables in those under age 30 last year.
The U.S. House of Representatives voted on and passed the Sunscreen Innovation Act.
Delaware Gov. Jack Markell signed into law a bill that protects minors from the dangers of indoor tanning. The law will go into effect on January 1, 2015.
Kantar Worldpanel recently developed a report on how the changing nature of consumers and the beauty industry is affecting color cosmetic consumption.
Countries and markets is Asia and Europe are helping give a kick to the professional skin care business.
By: John Treadwell
Events should be utilized to add clients, as well as to act as a call-to-action for those who have not been to the skin care facility recently.
By: Dianna Sellers
Acknowledging the dependency on one another is the first step toward a well-performing collaboration.
By: Mark E. Battersby
Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.