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Jun
27
2014

10 Excuses That Turn Risk-avoiders Into Opportunity-missers

10 Excuses That Turn Risk-avoiders Into Opportunity-missers
By: Tom Panaggio

Which risk-avoidance habit is doing the most to hold you back from success?

Jun
27
2014

Turning Client Courtship Into Marriage

Turning Client Courtship Into Marriage
By: Regina M. Tucker

When clients become lasting partners, it can be the cornerstone of your spa's profitability.

Jun
27
2014

Are You Carrying the Right Products?

Are You Carrying the Right Products?
By: Carol and Rob Trow

Product lines need to be chosen carefully and evaluated yearly.

Jun
27
2014

Marketing Tactics That Sell to Male Spa-goers

Marketing Tactics That Sell to Male Spa-goers
By: Mae Mañacap-Johnson

Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.

Jun
27
2014

10 Things To Know Before Opening Your Business

10 Things To Know Before Opening Your Business
By: Deedee Crossett

Even industry veterans have a lot to learn when launching a new business.

Jun
27
2014

A Good Influence with Molly LaHood

Molly LaHood
By: Kristen Wegrzyn

This spa professional combines her existing love of business with her newfound love of hands-on treatments.

Jun
27
2014

Becoming Involved in Licensure and the State Board

Becoming Involved in Licensure and the State Board
By: Christine Heathman

Do you have the passion and ability to become involved at the state level to upgrade and protect laws for esthetics?

Jun
27
2014

Making Your Spa Man-Friendly

Making Your Spa Man-Friendly
By: Lydia Sarfati

New research indicates that 47% of spa-goers are male. What is your business doing to reach this clientele?

Jun
27
2014

Face & Body® Northern California 2014 Get in Touch With the New Massage Area

Get in Touch With the New Massage Area
By: Sandy Chapin

New this year, check out the Massage Area, a dedicated massage and education section on the show floor.

Jun
27
2014

More Than a Few Good Men

Cathy Christensen
By: Cathy Christensen

2014 may go down in skin care history as the year of the male spa-goer!