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Natural Segment Continues to Grow
According to Kline, natural product brand owners capitalizing on broader market trends, while function and efficacy are now as important as the ingredient source by many consumers.
The Power of Product Sampling
By: Jeana Delano
Giving away free samples can actually be more beneficial than discounting.
Building Your Dream Team
By: Lydia Sarfati
With the right outreach, education and encouragement, you will be able to build and keep your perfect team.
Tell Me the Truth—Who Can Really Perform Laser Treatments?
By: Alex R. Thiersch
As with most things in esthetic law, the answer to this question is not simple or clear cut.
How to Maximize Your E-mail Marketing Efforts
By: Beth Cochran
E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.
How to Gear Up for High Season
By: Scott Griest
Now is the best time to start planning for the busy holiday season.
A Good Influence With Samantha Nice
By: Kristen Wegrzyn
This esthetician's philosophy is "more results, less irritation."
10 Things to Know About Your Clients
By: Deedee Crossett
In order to deliver great customer service, you need to know your customers better.
Regulation Action Plan: 5 Vital Matters for Estheticians
By: Susanne Schmaling
Learn more about the issues you need to be aware of to protect your right to work.
Use Wellness to Build Team and Client Loyalty
By: Debra Koerner
The most important first step an owner can take is to set the intention to make well-being a focus.