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Sep
02
2014

7 Tips for Hiring A-players

7 Tips for Hiring A-players
By: Richard J. Bryan

The quality of a skin care facility depends on the quality of its team—hiring motivated, energized employees is the key to company-wide success.

Sep
02
2014

Benchmarking Your Business

Benchmarking Your Business
By: William J. Lynott

Benchmarking provides a means for spas to analytically measure themselves against their competitors.

Sep
02
2014

What Makes a Retail Product Successful?

What Makes a Retail Product Successful?
By: Catherine Frangie

No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.

Sep
02
2014

Marketing Tune-ups and Tips for Success, Part II

Marketing Tune-ups and Tips for Success, Part II
By: Maritza Rodriguez

Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.

Sep
02
2014

A Good Influence With Stefanie Spirk

Stefanie Spirk
By: Kristen Wegrzyn

This spa owner believes skin care providers have the responsibility to guide clients to make healthy choices.

Sep
02
2014

3 Tips for Smart Navigation in Spa Social Media Outreach

3 Tips for Smart Navigation in Spa Social Media Outreach
By: Sourabh Sharma

The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.

Sep
02
2014

Fall Color Preview 2014: Illuminate Individuality

Fall Color Preview 2014: Illuminate Individuality
By: Kristen Wegrzyn

Prepare your spa's makeup offerings for a season unlike the autumns of years past.

Sep
02
2014

Become a Balance Mentor!

Cathy Christensen
By: Cathy Christensen

How can you entice stressed-out consumers into the friendly environs of your spa?

Aug
28
2014

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Aug
28
2014

Consumers Reinstating Beauty Routines

Consumers Reinstating Beauty Routines

New ranges of natural products, "alphabet" products and devices continue to influence the market.