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Oct
03
2014

Natural Segment Continues to Grow

Natural Segment Continues to Outpace the Overall Beauty Market

According to Kline, natural product brand owners capitalizing on broader market trends, while function and efficacy are now as important as the ingredient source by many consumers.

Oct
02
2014

The Power of Product Sampling

The Power of Product Sampling
By: Jeana Delano

Giving away free samples can actually be more beneficial than discounting.

Oct
02
2014

Building Your Dream Team

Building Your Dream Team
By: Lydia Sarfati

With the right outreach, education and encouragement, you will be able to build and keep your perfect team.

Oct
02
2014

Tell Me the Truth—Who Can Really Perform Laser Treatments?

Tell Me the Truth—Who Can Really Perform Laser Treatments?
By: Alex R. Thiersch

As with most things in esthetic law, the answer to this question is not simple or clear cut.

Oct
02
2014

How to Maximize Your E-mail Marketing Efforts

How to Maximize Your E-mail Marketing Efforts
By: Beth Cochran

E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.

Oct
02
2014

How to Gear Up for High Season

How to Gear Up for High Season
By: Scott Griest

Now is the best time to start planning for the busy holiday season.

Oct
02
2014

A Good Influence With Samantha Nice

Samantha Nice
By: Kristen Wegrzyn

This esthetician's philosophy is "more results, less irritation."

Oct
02
2014

10 Things to Know About Your Clients

10 Things to Know About Your Clients
By: Deedee Crossett

In order to deliver great customer service, you need to know your customers better.

Oct
02
2014

Regulation Action Plan: 5 Vital Matters for Estheticians

Regulation Action Plan
By: Susanne Schmaling

Learn more about the issues you need to be aware of to protect your right to work.

Oct
02
2014

Use Wellness to Build Team and Client Loyalty

Use Wellness to Build Team and Client Loyalty
By: Debra Koerner

The most important first step an owner can take is to set the intention to make well-being a focus.