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According to Kline, natural product brand owners capitalizing on broader market trends, while function and efficacy are now as important as the ingredient source by many consumers.
By: Jeana Delano
Giving away free samples can actually be more beneficial than discounting.
By: Lydia Sarfati
With the right outreach, education and encouragement, you will be able to build and keep your perfect team.
By: Alex R. Thiersch
As with most things in esthetic law, the answer to this question is not simple or clear cut.
By: Beth Cochran
E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.
By: Scott Griest
Now is the best time to start planning for the busy holiday season.
By: Kristen Wegrzyn
This esthetician's philosophy is "more results, less irritation."
By: Deedee Crossett
In order to deliver great customer service, you need to know your customers better.
By: Susanne Schmaling
Learn more about the issues you need to be aware of to protect your right to work.
By: Debra Koerner
The most important first step an owner can take is to set the intention to make well-being a focus.