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By: Regina M. Tucker
When clients become lasting partners, it can be the cornerstone of your spa's profitability.
By: Carol and Rob Trow
Product lines need to be chosen carefully and evaluated yearly.
By: Mae Mañacap-Johnson
Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.
By: Deedee Crossett
Even industry veterans have a lot to learn when launching a new business.
By: Kristen Wegrzyn
This spa professional combines her existing love of business with her newfound love of hands-on treatments.
By: Christine Heathman
Do you have the passion and ability to become involved at the state level to upgrade and protect laws for esthetics?
By: Lydia Sarfati
New research indicates that 47% of spa-goers are male. What is your business doing to reach this clientele?
By: Sandy Chapin
New this year, check out the Massage Area, a dedicated massage and education section on the show floor.
By: Cathy Christensen
2014 may go down in skin care history as the year of the male spa-goer!
Multicultural market research firm Latinum Network shared some of its research on the beauty habits of U.S. Hispanic women, including where they look for new beauty ideas, where they shop beauty and more.