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Two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before, according to a global beauty survey by The Nielsen Company. The research also indicates that global approval of the metrosexual male is evident.
Although they agree there is increased pressure to look good, only 23% of U.S. consumers say they are spending more on beauty products and treatments. Globally, 30% of consumers said they spent more on beauty products and treatments than in the past.
When consumers do invest personal care dollars, respondants spent the most on hair care (81%), skin care regiments (61%) and facial treatments (47%). If money was no object, U.S. consumers indicated that they would spend the most on massages, teeth whitening, hair care, facial treatments and manicures/pedicures.
Global acceptance of the metrosexual male is undeniable, according to the research. Seventy-eight percent of global consumers agree that it is "OK" for men to spend time and money on their appearance, include 84% of Americans. More than 78% of Americans agree that men are more interested in personal grooming that they used to be.
Sixty-four percent of U.S. consumers invest in personal grooming because it makes them feel better about themselves.
Eight percent of U.S. consumers very much or somewhat agree that mass market health and beauty products are just as good as premium or expensive alternatives for hair care, skin care and cosmetics.
Price (63%) and brand (47%) are the two most important considerations for U.S. consumers' health and beauty product purchases, followed by a product's promise, recommendations and samples.
U.S. consumers purchase health and beauty products mainly from supermarkets (53%), department stores (47%) and pharmacy/drugstores (40%). To a lesser extent, they are purchased at spas (20%) and via the Internet (18%).
Nielsen polled 26,486 Internet users in 46 markets for the information in this study.
The average student in the United States earns only a "D" when it comes to understanding and practicing basic hand hygiene, according to this year's annual report card from the Soap and Detergent Association.
Parents fared slightly better, getting an overall grade of "C." Moms averaged out at "B-," while Dads earned only a "D+," the trade group said in a statement.
School nurses and health professionals surveyed earned the highest average marks at "B+," while teachers were awarded a "B-."
The group's 2007 "Clean Hands Report Card" was based on telephone interviews and on-site surveys.
The SDA offered this refresher course on effective hand washing:
- Wet hands with warm running water before using soap.
- With soap, rub hands together to a lather, away from the running water.
- Wash the front and back of the hands, between the fingers and under the nails for at least 20 seconds.
- Rinse well under warm running water.
- Dry hands well with either a clean towel or air dryer.
- Hand sanitizers or wipes will suffice if soap and water aren't available.
HealthDay News, September 7, 2007
By Michael Overstreet
A first-time visitor to Asia shares his impressions of a place of vast contrasts as he travels out from the cities and seemingly across time.
The second Pink Report of 2007, Survival of the Prettiest: Face & Body Skin Care, is a comprehensive and unique look at what women want in skin care products, what she’ll buy and why.
Clients at the Just Calm Down Spa in New York can be drop-dead gorgeous for Halloween with the spa’s new seasonal menu options: the Mummy Wrap, a full body treatment; Red Hot Devil, a hot stone massage; and A Pumpkin for Your Thoughts, a manicure and pedicure. 212-337-0032
Distribution and marketing of BORBA Skin Balance Waters and drinkable skin care line allows beer company to participate in the emerging nutraceutical beverage category; provides expansion opportunity.
Debra Glover of Seattle has been selected as the winner of an iPod Shuffle for her participation in Skin Inc. magazine’s Buyer’s Guide 2007 survey. Congratulations, Debra! 630-653-2155, firstname.lastname@example.org
By Kelsey Blackwell
Spas are starting from the ground up to stay competitive and mirror the desires of their clientele.
By Sarah Kajonborrirak
Vibrant vegetation and rich traditions are giving this country’s spas a natural touch.
By Briony Davies
Euromonitor International explores recent key bath and shower market trends, monitors market hot spots, and recommends future strategies for maximizing opportunities and avoiding barriers to success.