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By: Aniko Hill
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
By: Alexander Kirillov
Emerging markets, including BRIC, add two-thirds of industry’s absolute growth in 2007.
Women are using less sunless tanner, according to a recent report by Mintel International.
By: Karen A. Newman
Skin Inc. magazine presents the second in a quarterly four-part series regarding "The Beauty of Naturals in a Wellness World."
By: Greg Hagin
Educating team members on the financial structure of your spa will encourage individual responsibility to help the business succeed.
By: Christine Spehar
Capitalize on existing menu offerings by catering to your jet-setting clients' needs.
By: Alisa Marie Beyer
Packed with useful statistics, this article reveals what beauty care means to today's women.
By: Steven H. Dayan, MD
Although it is common knowledge that a book can't be judged by its cover, physical appearance plays a large role when it comes to creating first impressions.
By: Kate Hamilton
Rich in antioxidants, cherries are a tasty treat that make any dish delicious.
Lightspeed Research has launched a Personal Care and Grooming Panel to profile respondents for personal care, toiletries and consumer goods manufacturers in the United States, Canada, UK and Germany.