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Jun
18
2008

Creating a Star Team

By: Bryan Durocher

A spa owner's guide from A to Z about establishing, hiring and sustaining a team of star employees.

Jun
18
2008

Five Secrets of Beauty Ads

By: Alisa Marie Beyer

The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.

Jun
18
2008

Authentic Expressions

By: Aniko Hill

The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.

Jun
18
2008

Annual State of the Cosmetics and Toiletries Industry

By: Alexander Kirillov

Emerging markets, including BRIC, add two-thirds of industry’s absolute growth in 2007.

Jun
18
2008

Sunless Tanner Down from 2006

Women are using less sunless tanner, according to a recent report by Mintel International.

Jun
17
2008

The Blossoming of Naturals--Marketing and Statistics

By: Karen A. Newman

Skin Inc. magazine presents the second in a quarterly four-part series regarding "The Beauty of Naturals in a Wellness World."

Jun
17
2008

Financial Skills for the Entire Team

By: Greg Hagin

Educating team members on the financial structure of your spa will encourage individual responsibility to help the business succeed.

Jun
17
2008

Selling the Traveler's Treatment

By: Christine Spehar

Capitalize on existing menu offerings by catering to your jet-setting clients' needs.

Jun
17
2008

More Than Lipstick

By: Alisa Marie Beyer

Packed with useful statistics, this article reveals what beauty care means to today's women.

Jun
17
2008

The Impact of First Impressions

By: Steven H. Dayan, MD

Although it is common knowledge that a book can't be judged by its cover, physical appearance plays a large role when it comes to creating first impressions.